Grand Hotel Miramare · Santa Margherita Ligure, Italy · 2023
A new era for a grand hotel
The challenge
A coastal icon stood at a turning point — ready for renewal, but risking sameness if the next chapter leaned too hard on trends.
Finding the DNA
Sea light, Riviera elegance, and a sense of arrival that should feel cinematic without becoming theatrical.
What we shaped
The solution
We shaped a brand and communication system that opened a new era while protecting the hotel’s unmistakable presence on the Ligurian coast.
What changed
